Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
CockyGate Update: One Writer’s Adjective, Another Writer’s Short-Lived Trademark
Last spring (2018), romance writers lit up social media over a trademark for the adjective cocky. As you can expect, the descriptive word can be found in countless numbers of romance novels, whether on the page, in the title, or...
Legal Protection For Fictional Characters – What can writers protect and what can others use?
The Short Answer Copyright laws protect fictional characters provided the characters are sufficiently unique and distinctive. Legal protection for fictional characters is separate from the legal protection extended to the...
Trademarks For Book Titles – Can You Get One?
We often are told not to judge a book by its cover. But we do. And that includes the title. Both title and cover are a reader’s first impression of our story. Both set the tone, suggest the genre, create subtext, and make...
Seven Steps To Your Own Self-Publishing Imprint
What do Broad Reach Publishing and Waterhouse Press have in common? Both are self-publishing imprints owned by authors Hugh Howey and Meredith Wild respectively. While these authors could have used their names as publishers of...