Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Publishing Imprints
Copyrights, ISBNs, LCCNs, And Your Self-publishing Imprint
When it comes to self-publishing a book, there are three things that help protect and identify your book in the market place — Copyrights, ISBNs, and LCCNs. Here is the lowdown every writer needs to know on these important...
Publishing Imprints
Seven Steps To Your Own Self-Publishing Imprint
What do Broad Reach Publishing and Waterhouse Press have in common? Both are self-publishing imprints owned by authors Hugh Howey and Meredith Wild respectively. While these authors could have used their names as publishers of...
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