Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Fictional Characters
Legal Protection For Fictional Characters – What can writers protect and what can others use?
The Short Answer Copyright laws protect fictional characters provided the characters are sufficiently unique and distinctive. Legal protection for fictional characters is separate from the legal protection extended to the...
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