Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy. Trademarks can help grow an...
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Parody, satire, and fan fiction are terms often confused and misused in the writing spheres. But when it comes to copyright law, these three forms of creative expression are treated quite differently. Understanding the...
If you are an author of children’s literature (especially middle-grade fiction) or your work targets young readers, then make sure your marketing efforts are COPPA compliant. What is COPPA? COPPA is the Children’s...
“I’ve got a really great story for you to write.” Writers hear that line often, especially if they have reached some level of success as an author. It could be a celebrity who wants to publish a memoir but has not the time or...
The COVID-19 quarantine is a great opportunity to clean out closets and attics. For writers, rummaging through yesterdays can generate new ideas for creative projects—like using that stack of steamy love letters from an...
Crazy times. Crazy situations. Hopefully you and your family are COVID-19 free, and your sanity is still intact. One blessing from a forced hunker-in-the-bunker reality is that I’m writing a ton. On the flip-side, the COVID-19...
Biographies are grouped into two categories: biographies written with the subject’s permission and cooperation, aka authorized biographies, and biographies written without the subject’s permission and cooperation, aka...