merchandising rights

Trademark Tips For Writers – How To Protect Your Creative Work

By Matt Knight / July 9, 2022 / Trademarks

Trademarks are one of the most valuable business assets for creating recognition in the marketplace. For writers wanting to build a brand, trademarks must become a part of your brand strategy. A few of my […]

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Merchandising Rights – Do you have control?

By Matt Knight / September 14, 2019 / Merchandising Rights

People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the

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merchandising rights

Trademark Tips For Writers – How To Protect Your Creative Work

Merchandising Rights – Do you have control?

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