Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Merchandising Rights
Merchandising Rights – Do you have control?
People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the related...
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