Author Pen Names – Are Noms De Plume Obsolete?
P. L. Travers, Mark Twain, Robert Galbraith – these are all fictitious names used by writers. In this case, Helen Goff, Samuel Langhorne Clemens, and Joanne Rowling. But you knew that, right? Most writers have read at least one...
Paid Book Reviews – The Line Between Ethical And Illegal
When it comes to selling books in a crowded market, whether you are traditionally published or self-published, positive reviews are a must-have for boosting sales and gaining readership. How authors go about securing those...
Contests, Giveaways, And Freebies – Make Sure Yours Are GDPR Compliant
Contests and giveaways are one of the ultimate methods authors use to build their email lists. The process is straightforward: provide people with the opportunity to win or receive for free something of value like a signed book,...
Contests, Sweepstakes, And Giveaways – Is Yours Legally Compliant Or An Illegal Lottery?
In the book-marketing world, giveaways are popular among authors, especially when launching a new book. Giveaways are innovative tools for authors to promote awareness, engage readers, locate new readers, collect useful marketing...