Merchandising Rights – Do you have control?
People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the related...
Paid Book Reviews – The Line Between Ethical And Illegal
When it comes to selling books in a crowded market, whether you are traditionally published or self-published, positive reviews are a must-have for boosting sales and gaining readership. How authors go about securing those...
Contests, Giveaways, And Freebies – Make Sure Yours Are GDPR Compliant
Contests and giveaways are one of the ultimate methods authors use to build their email lists. The process is straightforward: provide people with the opportunity to win or receive for free something of value like a signed book,...
Contests, Sweepstakes, And Giveaways – Is Yours Legally Compliant Or An Illegal Lottery?
In the book-marketing world, giveaways are popular among authors, especially when launching a new book. Giveaways are innovative tools for authors to promote awareness, engage readers, locate new readers, collect useful marketing...