Trademarks
CockyGate Update: One Writer’s Adjective, Another Writer’s Short-Lived Trademark
Last spring (2018), romance writers lit up social media over a trademark for the adjective cocky. As you can expect, the descriptive word can be found in countless numbers of romance novels, whether on the page, in the title, or...
Giveaways
Contests, Giveaways, And Freebies – Make Sure Yours Are GDPR Compliant
Contests and giveaways are one of the ultimate methods authors use to build their email lists. The process is straightforward: provide people with the opportunity to win or receive for free something of value like a signed book,...
Giveaways
Contests, Sweepstakes, And Giveaways – Is Yours Legally Compliant Or An Illegal Lottery?
In the book-marketing world, giveaways are popular among authors, especially when launching a new book. Giveaways are innovative tools for authors to promote awareness, engage readers, locate new readers, collect useful marketing...
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