Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Giveaways
Contests, Giveaways, And Freebies – Make Sure Yours Are GDPR Compliant
Contests and giveaways are one of the ultimate methods authors use to build their email lists. The process is straightforward: provide people with the opportunity to win or receive for free something of value like a signed book,...
Giveaways
Contests, Sweepstakes, And Giveaways – Is Yours Legally Compliant Or An Illegal Lottery?
In the book-marketing world, giveaways are popular among authors, especially when launching a new book. Giveaways are innovative tools for authors to promote awareness, engage readers, locate new readers, collect useful marketing...
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