Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Estate Planning
Estate Planning For Writers — Transferring Intellectual Property to a Corporate Entity
The Estate Planning for Writers article last week raised a few questions about creating a corporation or limited liability company for purposes of governing your literary work. As a quick reminder, there are four ways to transfer...
Estate Planning
Estate Planning For Writers
True. Morbid picture. Morbid topic. What can I say. I have been watching reruns of Six Feet Under, so maybe that explains my need to write about wills and trusts. Estate planning is not a favorite subject for most people. When it...
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