Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Termination and Reversion Rights
Termination and Reversion Of Rights In A Publishing Contract – Why you want it and how to use it
Bad publishing contracts, dishonest publishers, out of print books, low book sales, mismanaged marketing – as unwanted as these things are for an author, these things unfortunately happen. Hence the need for a termination and...
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