Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Serialization Rights
Serialization Rights
Over the last few years, serialized books have been a hot topic in the publishing world, whether via an app, author email newsletter or website, online magazine or newspaper, or a hard copy periodical. If you are unfamiliar with...
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