Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Incorporation
Incorporating And The Self-Publishing Imprint
My recent article about forming your own self-publishing imprint generated a few questions about what business entity would serve writers best when creating their imprints: a sole-proprietorship, a limited liability company...
Incorporation
Writers Wanting To Incorporate – What Is The Right Option For You?
The question of whether writers should form a business entity for their publishing work generated lengthy conversation during the ThrillerFest tax panel I moderated in July (see my post last week for take-home tax tips from the...
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