Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Happy Valentine’s Weekend!
You’re one in a million. Toasting to you…with wine (because who wants to keep things bottled up). See you next week for a discussion about the legal challenges of writing unauthorized biographies. Photo Credit:...
Happy Turkey and Pie Week!
Who knew gravy could be a beverage and carrot cake a vegetable. We’re spending time swimming in the bay to work off those extra pounds. Tune in next Saturday to learn about estate planning for writers (because after that...
Happy Labor Day – Get Your Grill On!
Labor Day celebrates the contribution of workers to our economy. We celebrate it by not working. Enjoy the bar-b-que. Vacation calories don’t count. Photo Credit: candrews | Visualhunt | CC BY-NC-ND
Hippity Hop!
Yep. You know where we are–out in the backyard putting all our eggs in one basket. See you next Saturday, once the chocolate coma wears off. Happy hunting. Photo via Visual Hunt
Happy Saint Patrick’s Day Weekend
So Sorry. Sidebar Saturdays has left the building. We are out searching for a bit of Irish luck! We will return next Saturday, hopefully with a pot of gold and an article about the top deal points in a book publishing contract....