Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Foreign Rights
Selling Foreign Rights – It is easier than you think!
For most authors, whether traditionally published or self-published, the thought of selling foreign rights seems daunting. The common mindset is authors lack the capability to exploit foreign rights on their own. It was hard...
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