Merchandising Rights
Merchandising Rights – Do you have control?
People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the related...
COPPA
When Children’s Literature Meets COPPA Compliance
If you are an author of children’s literature (especially middle grade fiction), or hope to be soon, then make sure your marketing efforts are COPPA compliant. What is COPPA? COPPA is the Children’s Online Privacy...
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