Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
COPPA
Young Readers and COPPA Compliance
If you are an author of children’s literature (especially middle-grade fiction) or your work targets young readers, then make sure your marketing efforts are COPPA compliant. What is COPPA? COPPA is the Children’s...
COPPA
When Children’s Literature Meets COPPA Compliance
If you are an author of children’s literature (especially middle grade fiction), or hope to be soon, then make sure your marketing efforts are COPPA compliant. What is COPPA? COPPA is the Children’s Online Privacy...
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