Merchandising Rights
Merchandising Rights – Do you have control?
People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the related...
Book Covers
Book Covers and Copyrights
At ThrillerFest this past July (as in thriller writers, not the Thriller album), a writer I met at one of the conference cocktail parties asked about copyrights and book covers. She wanted to know who owned the copyright for the...
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