Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Book Covers
Book Covers And Copyrights
A writer this week asked about using preexisting book covers to create a new cover for a book she was publishing. Book cover copyrights are a topic I’m questioned about often. Who owns the book cover art — the artist, the...
Book Covers
Book Covers and Copyrights
At ThrillerFest this past July (as in thriller writers, not the Thriller album), a writer I met at one of the conference cocktail parties asked about copyrights and book covers. She wanted to know who owned the copyright for the...
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