Merchandising Rights
Merchandising Rights – Do you have control?
People who love books also love book-related merchandise. Tie-in products, also known as swag, have long-term promotional benefits, whether you are giving product away or selling it. If the book is popular, so will the related...
Content Theft
Do-It-Yourself Copyright Protection
Sooner or later, every blogger and writer suffers that dreadful moment of finding his work stolen. Either websites are offering free downloads of his books or blog scrapers are reposting material without permission. Content theft...
Pen Name
Tricks and Traps of Using a Pen Name
If you are a surgeon, do you want your patients to know you crank out thrillers with high body counts? If you dabble in bondage fiction, do you want to share that information with neighbors, employers, and your church group? The...
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