Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Giveaways
Contests, Giveaways, And Freebies – Make Sure Yours Are GDPR Compliant
Contests and giveaways are one of the ultimate methods authors use to build their email lists. The process is straightforward: provide people with the opportunity to win or receive for free something of value like a signed book,...
Disclaimers
Your Friend The Disclaimer
Most of us are familiar with disclaimers. As consumers, we have used umpteen products and services accompanied by a disclaimer. But when it comes to books and other publications, I often hear from writers that they are unsure if...
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