Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Gone Editing — Be Back Soon
Summer is here. Bring on the BBQ and beer. But only after I finish a two-month blog-holiday to edit my manuscript The Gene Pool. If you have questions, I’m still available to help. Send an email through the “ask a question” link...
Cocky: One Writer’s Adjective, Another Writer’s Trademark – For Now
Romance writers lit up social media last week over a recent trademark for the adjective “cocky.” As with any genre, romance novels have a specific set of conventions. Open any romance book and you will find a tone that ranges...
Using Music and Film Clips Without Violating Copyright Law
If you are creating book trailers, audiobooks, or online videos that include preexisting music or film clips, copyright law can be one of your biggest headaches. The first step to avoid copyright violations is to identify who...