Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Graphic Novels
The Rise Of Graphic Novels
Shazam! Superhero movies are all the rage in case you missed it. This massive surge in popularity has translated into a steady increase in the graphic novel market too. Graphic novel sales in 2015 and 2016 had a huge spike, while...
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