Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Legal Review
Pre-publication Legal Review Of Manuscripts — Six Things To Consider
One of the most essential steps an author must take prior to publication is to review their manuscript for risk of liability and legally sensitive material, otherwise know as “vetting” the manuscript. Not all books require...
Disclaimers
Your Friend The Disclaimer
Most of us are familiar with disclaimers. As consumers, we have used umpteen products and services accompanied by a disclaimer. But when it comes to books and other publications, I often hear from writers that they are unsure if...
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