Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Trademarks
CockyGate Update: One Writer’s Adjective, Another Writer’s Short-Lived Trademark
Last spring (2018), romance writers lit up social media over a trademark for the adjective cocky. As you can expect, the descriptive word can be found in countless numbers of romance novels, whether on the page, in the title, or...
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