Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Agent Contracts
The Basics Of Agent-Author Contracts
You finished the manuscript. You queried umpteen agents and received umpteen rejections. Finally, an agent expresses interest in representing your work. What next? Rush to sign the agency contract? Not so fast. Not all agents or...
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