Trademarks
Trademarks and the Writer’s Brand Strategy
Trademarks are one of the most valuable business assets for creating recognition in the market place. Think of Coke, IBM, and FedEx. For writers wanting to build a brand, trademarks should be part of your brand strategy....
Trademarks
Trademark Tips For Writers – How To Protect Your Creative Work
Trademarks are one of the most valuable business assets for creating recognition in the market place. For writers wanting to build a brand, trademarks must become a part of your brand strategy. A few of my earlier blog posts have...
Copyright
Copyright Basics For Writers
Writers frequently ask me at Sidebar Saturdays about copyright issues. The topic is a tad confusing but it is also one of the most important concepts a writer should understand. Why? Because copyright law provides legal...
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